Klarna: Heartbeats 4 Sneakers

Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.

Campaign details

Brand: KlarnaAdvertiser: KlarnaCountry: UK

Campaign Overview

A shoo-in for gold

Klarna wanted to big up its sneaker retailers. It launched the world's first bot-free sneaker raffle, generating huge PR and views on YouTube.

Strategy

Klarna needed...

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