Hyperoptic: Hyper-optimum bidding strategy – A global first

Hyperoptic, an internet service provider, boosted its share of the UK broadband market with a world-first use of algorithms by developing a hyper-optimum bidding strategy.

Campaign details

Brand: Hyperoptic Advertiser: Hyperoptic Agency: Merkle Country: UK

Campaign Overview

Doing the client's bidding

Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms.

Strategy

Hyperoptic only ha

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