Department for Environment, Food and Rural Affairs (DEFRA): Petfished

DEFRA, the UK government Department for Environment, Food and Rural Affairs, increased awareness of the dangers of buying from low-welfare animal sellers in the UK by launching a hard-hitting mini-documentary.

Campaign details

Brand: Department for Environment, Food and Rural Affairs (DEFRA) Advertiser: Department for Environment, Food and Rural Affairs (DEFRA) Agency: 23red Country: UK

Campaign Overview

Pet buyers' paws for thought

DEFRA aimed to tackle the sale of low-welfare animals being sold as pets.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands