DB Breweries - DB Export: Brewtroleum

This case study describes how DB Export, a New Zealand beer brand, got New Zealand men to increase their regular consumption by turning beer drinking into a selfless act of environmental heroism.

DB Breweries- DB Export: Brewtroleum

Executive summary

Product Description:

The product being sold by this campaign was DB Export beer, along with the product we developed at the centre piece of the campaign, the Brewtroleum biofuel itself.

Objective of the...