Heath & Heather: Health and happiness in a teacup

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

Executive Summary

In 1920 two brothers, both pioneers of herbal medicine, launched a herbal remedy business called Heath & Heather. Their unwavering commitment to delivering improved physical and mental health to the nation saw their business go f

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