The Bank of Scotland: Flagship Branch

The Bank of Scotland, a banking brand, improved customer experience in its flagship Argyle Street branch by redesigning the space to represent what it means to be Scottish.

Executive Summary

From a heavy transactional branch to a space that helps the whole local community to prosper

In recent years the purpose of the physical bank branch has been under immense scrutiny to demonstrate tangible value to customers and reverse falling fee income for the banks. In the eyes of many banks' branches broader role in the local community h

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