Sodexo: Modern Recipe

Sodexo, a food services and facilities management company, increased sales in the UK and Ireland by designing a new food proposition for the workplace that featured interiors to inspire productivity.

Executive Summary

Sodexo, one of the world's largest employers, is known for facilities management. They look after the running and maintaining of corporate offices, so companies can focus on what they do best. Part of this means supplying food; in this case, running the in-house canteens of white-collar offices such as accountancy and legal firms.

By 2018, the corporate catering sector was increasingly challenging. Analysis of the top 50 operators in the UK food service marketplace showed a year on year decline in margins for the third year running (to 5.8%). Meanwhile, long term trends showed that canteen provision by...

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