Honest Crust: Where eating good is doing good

Samworth Brothers, a food manufacturing company, rebranded its Deli Bites brand to Honest Crust to reach increasingly health-conscious and environmentalist consumers in the UK.

Executive Summary

Samworth Brothers is one of the UK's largest own label food to go (FTG) producers to UK supermarkets. However, its branded food-to-go business was facing some big challenges. Its 'Deli Bite' range of sandwiches and wraps had failed t

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