Kirkstall Brewery: Repositioning

Kirkstall Brewery, an alcoholic drinks brand, increased sales in the UK by designing a set of custom-made pump clips and new canned beers.

Executive Summary

The brewing industry is experiencing one of its most exciting and challenging phases for over a century. With over 2,000 brewers operating in the UK, and more than 10,000 beer brands, the market had become overcrowded.

Kirkstall Brewery launched in 2010, part of the first wave of new breweries to erupt across the UK. They forged a niche reputation built on their range of well-balanced, flavoursome and crafted cask beers.

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