Harvey Nichols: When food met fashion

Harvey Nichols, a luxury department store, increased sales and brand value in the UK by redesigning its packaging to mimic luxury cosmetics with the HN monogram and metallics.

Executive Summary

When it launched in 1994, Harvey Nichols monochrome, photographic food packaging was the last word in style. Youthful, exciting and completely different from anything that had gone before, it became an immediate design icon. In its m

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