Danerolles: How a fresh dough brand regained strength at home and beyond

Danerolles, a fresh dough brand, increased value market share and awareness across Europe by launching new brand packaging with bold colours and a new brand idea that better represented its enthusiasm for food enjoyment.

Executive Summary

In 2016, Danerolles was a beloved but outdated fresh dough brand, struggling to maintain share and relevance amidst copy-cat private label competitors and the allure of the in-store bakery. Previously owned by Danone, the brand was s

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