Dalston's Soda Co.: Soda with Soul – Rebrand

Dalston's, a soda brand, expanded in the UK by changing its bottle design to cans and developing a new look for each of its six flavours in striking multipacks.

Executive summary

This is the story of how effective brand design helped transition Dalston Cola – a niche hand-made and London-centric soda brand born in 2013 – into The Dalston's Soda Co – a real contender within the UK carbonates market, able to challenge...