Dalston's Soda Co.: Soda with Soul – Rebrand

Dalston's, a soda brand, expanded in the UK by changing its bottle design to cans and developing a new look for each of its six flavours in striking multipacks.

Executive summary

This is the story of how effective brand design helped transition Dalston Cola – a niche hand-made and London-centric soda brand born in 2013 – into The Dalston's Soda Co – a real contender within the UK carbonates market, able to challenge both its mainstream and premium competitors by pioneering a new 'craft soda' sub-category.

At its heart is an understanding of how design can help turn vision into reality. From a business perspective, the brand's metamorphosis involved both emotional upheaval and financial risk: the Dalston's brand was built around its hand-made claim, but to achieve any significant...

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