Barnsley Premier Leisure: Your Space

Barnsley Premier Leisure, a sports and leisure facility, increased memberships in the UK by creating a new brand identity and featuring real people in its imagery to better connect with its target.

Executive summary

Barnsley Premier Leisure (BPL) are a not-for-profit social enterprise that provides affordable, value for money health, sport and leisure facilities and activities in South Yorkshire and North Nottinghamshire; and we were approached

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