Air Wick: Essential Mist

Air Wick, a home fragrance brand, launched its Essential Mist product in the UK featuring a unique diffuser technology to bring excitement to the category.

Sundries
Global
Strategy

Executive Summary

This is a story of how innovation and design can bring new growth to a lack-lustre, mass-market category. A collaboration that has resulted in Air Wick Essential Mist: a breakthrough air-care product that's satisfying the demand for a...

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