Currys PC World: Drop a Hint - Helping Britain get what they want for Christmas
Campaign details
Brand: Currys PC World Brand owner: Dixons Carphone PLCLead agency 1: AMV BBDOLead agency 2: Blue 449Country: United KingdomChannels used: Other & ambient media, outdoor, out-of-home, public relations, radio, social media, television, websites & microsites
Executive summary
The Drop a Hint campaign was the world's first1 contextually relevant, mass-personalisation campaign that used broadcast media.
At Christmas, consumer electronics are in competition with...