Croatia Osiguranje Insurance Company: The Tunnel

Croatia Osiguranje Insurance Company, an insurance company, reached over 1.5 million Croatians on its 133rd anniversary as a result of its historical exhibition in Zagreb.

Campaign details

Brand: Croatia Osiguranje Insurance CompanyAdvertiser: Croatia Osiguranje Insurance CompanyAgency: Bruketa&Zinic&Grey/Brigada and Millenium promocijaCountry: Croatia

Campaign summary

Together with Adris, Croatia Osiguranje Insurance Company, Brigada and Milleniumpromocija, we organised a historical exhibition in a tunnel bellow Zagreb to mark the 133th anniversary of Croatia osiguranje Insurance Company. We were engaging the citizens to take an active part on an everyday basis and change the physical layout of the exhibition by adding their own historical accounts posting them on the social media with the hashtag #PovijestPisemoSami (#WeWriteOurOwnHistory). Throughout 7 weeks we used digital...

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