Context enhances attention and grows sales

Mike Follett

Reveals the strong correlation between ads that achieve a minimum attention threshold and sales conversions and expands on how size of ad, type of website and user experience all have a part to play in the impact on attention to advertising.

Context’s role in advertising engagement

This article is part of a series of articles on context’s role in advertising engagement. Read more.

What's the point of paying for your ads to appear in a 'quality environment'? Currently, many advertisers...

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