Columbia Gas of Ohio: Energy efficiency saving matters

Columbia Gas of Ohio (COH), a gas company, launched its campaign, Saving Matters, in the US to increase customer participation in its energy efficiency programs and motivate behavior change.

Campaign details

Brand: Columbia Gas of OhioAgency: Fahlgren Mortine

People Matter

It's the notion that all people deserve access to safe and reliable utility services at fair prices. It's advocating for all people to ensure that, regardless of socioeconomic status, they have a safe and comfortable place to call home. These beliefs were what led Columbia Gas of Ohio (COH) to focus its efforts on increasing customer participation in its energy efficiency programs, which are designed to help customers lower their bills without sacrificing comfort.

COH engaged Fahlgren Mortine to develop an integrated communications program to motivate...

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