Clarins (UK) Ltd: Clarins Urban Oasis

Clarins, the French luxury skincare brand, made use of a pop-up beauty bar to engage millennial women in the UK.

Campaign details

Agency: HaygarthCountry: United Kingdom

Background

Our innovative campaign for Clarins set a new standard for the skincare demonstration – making it not just a category-first, but a world-first too.

In the UK's cluttered beauty landscape, many brands look, sound and behave similarly. As a result, luxury skincare brand Clarins was suffering from consumer indifference among one of the category's most valuable demographic: millennial females, who also perceived it as a brand for older women.

However, research showed that this audience was also unknowingly suffering the effects of city living –working and playing hard was prematurely...

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