Agency: Mosaic Sales Solutions
Advertiser: Children's Wish Foundation
Category: Limited Resources
Section I — Case Parameters
Business Results Period (Consecutive Months): June 1 – July 1 2016
Start of Advertising/Communication Effort: June 1
Base Period as a Benchmark: TBD
Geographic Area: National
Budget for this effort: $0 – $50,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Children's Wish Foundation of Canada is the largest and only all-Canadian charity dedicated to granting wishes to Canadian children between the ages of 3 and 17 who are diagnosed with a life-threatening illness. For more than 30 years, Children's Wish has worked tirelessly to grant heartfelt wishes to nearly 25,000 children and their families.