Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
It’s hard to manage a brand in the 21st Century –attention is scarce and fragmented across traditional media and an endless...
Celebrities, macro-influencers, rising-star creators and micro-influencers: What brands need to know
Provides marketers with what they need to know about the significant scale of influencer engagement
on social media.
