Celebrities, macro-influencers, rising-star creators and micro-influencers: What brands need to know

Provides marketers with what they need to know about the significant scale of influencer engagement on social media.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

It’s hard to manage a brand in the 21st Century –attention is scarce and fragmented across traditional media and an endless array of mobile/social platforms, ads are skippable and consumers are more empowered than ever before with unprece