Celebrities, macro-influencers, rising-star creators and micro-influencers: What brands need to know

Provides marketers with what they need to know about the significant scale of influencer engagement on social media.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

It’s hard to manage a brand in the 21st Century –attention is scarce and fragmented across traditional media and an endless array of mobile/social platforms, ads are skippable and consumers are more empowered than ever before with unprecedented access to information, and other people’s positive (or negative) opinions. In this environment, many marketers are turning their attention and media dollars towards influencers due to their promise of authenticity, reach, persuasive appeal… and high conversions. But ‘influencers’ refers to multiple...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands