Carvaan: How about creating viral products instead?

Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.

Campaign details

Brand: CarvaanBrand owner: Saregama IndiaLead agency: The WombCountry: IndiaIndustries: Music & theatreMedia channels: Packaging & design Budget: No budget

Executive summary

Saregama, India's oldest music company, with more than...