Cars as marketing channels? How BMW is using digital to differentiate in the auto category

Cloud-connected cars are already here and, increasingly, they will be regarded as another digital touch point that marketers can tap into.

Cars are no longer just a means of transport or even a projection of the owner's personality – they're a medium for conversing with drivers and delivering joy to the people who use them, the dmexco conference in Cologne heard.

Speakers from BMW

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