Carlsberg: A story of brand reinvigoration

Carlsberg, a global brewer, redesigned its packaging in the UK in order to make it relevant to Millennials and re-establish Carlsberg Export as a premium beer.

Design consultancy: Taxi Studio Advertiser: Carlsberg UK

Executive Summary

In early 2016 the Carlsberg brand was in crisis. Customer delists, years of deep promotional activity and a dated brand identity saw this 170 year old icon struggling to stay relev

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