Central Office For Public Interest (COPI): Addresspollution.org

The Central Office for Public Interest (COPI), a people-powered research and advertising organisation, raised awareness of air pollution in London, UK.

Campaign Details

Brand: (COPI) Central Office for Public Interest Agency: AMV BBDO Country: United Kingdom

Why is This Work Relevant for Creative Strategy?

COPI took an ignored, invisible killer and made it visible, through a data-driven approach that reframed it in a completely new way. All achieved on a tiny, crowdfunded budget, thanks to:

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