Babyshop: Parenthood rephrased

Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.

Campaign details

Brand: Babyshop Agency: FP7 McCann Country: United Arab Emirates

Objectives

In the Middle East, owing to a challenging socio-economic environment, the retail category is getting more competitive.

How could Babyshop, the leading children's retailer in the Middle East, with a majority presence in Saudi Arabia and the Gulf region, stand out for and stand with Arab mothers?

EFFECT 2 - BRAND LOVE: EFFECT 3 - BRAND RELEVANCE: EFFECT 4 - BRAND CONSIDERATION: EFFECT 2 - WALLET VOLUMES: ROI

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