Cancer Research UK: Battling cancer right now

Cancer Research UK, a charity organisation, used real life cancer patients' stories to increase donations across the UK.

Campaign details

Client: Becky Johnson

The synopsis

This is a paper about changing the way the fight against cancer is perceived.

It's a paper about how strategy inspired a new approach for all of Cancer Research UK's marketing. And about how that approach made their ambition to beat cancer feel more attainable.

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