Can China’s brands crack international markets?

Anna Hamill

This article explores the future of Chinese brands on the world stage, and discusses China's concept of advertising creativity.

In 2006, there were just 16 Chinese companies in the Fortune 500. In 2017, there are 110 Chinese companies in the Fortune 500, second only to the US on 134. McKinsey predicts that by 2025, a full quarter of the Fortune 500 rankings will be Chinese companies....

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