Byblos Bank: Make Small Victories

Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.

Campaign details

Brand: Byblos Bank Brand owner: Byblos Bank Lead agency: FP7 McCann Beirut Contributing agencies: TellTale, UM Lebanon Country: Lebanon Industries: Banks Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands