Building brand relevance in a digital age

Outlines three key trends that can build brand connections in an age where technology is removing friction from people’s lives and giving them a greater ability to choose what they want, when they want it and how they want it.

Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

The world has changed significantly over the past 10 to 15 years, and this pace of change is only accelerating. This is being driven by consumer technology which is, effectively, removing friction from people's lives and giving them a greater ability