Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

The world has changed significantly over the past 10 to 15 years, and this pace of change is only accelerating. This is being driven by consumer technology which is, effectively, removing friction from people's lives and giving them a greater ability to choose what they want, when they want it and how they want it. This covers transactions (across multiple platforms), entertainment (on demand with few geographical boundaries, and huge levels of choice), information (everything you want to know is available all the time), communication (always connected, always available), etc.