Building Honda's reputation in Washington, D.C. as the most effective foreign-owned carmaker

Honda, a car manufacturer, launched an online campaign in Washington DC to demonstrate its contribution to wider societal issues, target its DC elite audience and improve perceptions of the brand.

Campaign details

Brand: HondaAgency: APCO Worldwide

Summary

Foreign-owned companies in the United States have never been under more scrutiny, or faced more pressure, to effectively tell their story than under the current Administration. Honda has been operating...

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