Budweiser Red Light

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Campaign details

Agency: AnomalyAdvertiser: Labatt Brewing Company Ltd.Category: Long Term Success

Section I — Case Parameters

Business Results Period (Consecutive Months): 47 months (2013-2016)Start of Advertising/Communication Effort: Feb 2013Base Period as a Benchmark: vs. 2012Geographic Area: NationalBudget for this effort: $1 – $2 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

In the very competitive category of beer, every edge can make or break a brand's fortune. Hockey is one of the biggest drinking occasions and...

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