Agency: AnomalyAdvertiser: Labatt Brewing Company Ltd.Category: Long Term Success
Section I — Case Parameters
Business Results Period (Consecutive Months): 47 months (2013-2016)Start of Advertising/Communication Effort: Feb 2013Base Period as a Benchmark: vs. 2012Geographic Area: NationalBudget for this effort: $1 – $2 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
In the very competitive category of beer, every edge can make or break a brand's fortune. Hockey is one of the biggest drinking occasions and...