Budweiser Red Light

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Campaign details

Agency: Anomaly Advertiser: Labatt Brewing Company Ltd. Category: Long Term Success

Section I — Case Parameters

Business Results Period (Consecutive Months): 47 months (2013-2016) Start of Advertising/Communication Effort: Feb 2013 Base Pevs. 2012 National $1 – $2 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands