Individual Expressionism – leveraging art and fashion, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

Campaign details

Brand: Advertiser: Agency: Uncle Grey Country: Denmark

Countries in which effectiveness was proven

Denmark, Germany, Netherlands, Norway & Sweden.

Campaign background

Our story is about the long-term success of one of Eur is a Danish furniture retailer that designs and sells its 'New Scandinavian Design' to the young, ambitious and savvy consumers of Denmark, Norway and Sweden through its seamless blend of online and physical stores.

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