Bodyform: No blood should hold us back
Campaign details
Brand: BodyformBrand owner: SCALead agency: AMV BBDOCountry: United KingdomChannels used:Content marketing, online display, online video, social media, websites & microsites, word...
Bodyform: No blood should hold us back
This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, exercise and menstrual blood.
