Bodyform: No blood should hold us back

This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, exercise and menstrual blood.

Bodyform: No blood should hold us back

Rebecca Fleming

Campaign details

Brand: BodyformBrand owner: SCALead agency: AMV BBDOCountry: United KingdomChannels used:Content marketing, online display, online video, social media, websites & microsites, word...

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