Blood Donors India: Strangers helping Strangers

Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

Agency: The Social Street, India

Campaign Strategy

India’s population of over 512 billion puts a huge strain on the blood donation facilities – people who need blood are not always able to connect in time with people who are willing to donate blood, leading to a massive shortage of availa

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