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The WARC Guide to Making segmentation work

Provides new thinking and best practice on making segmentation work, from the WARC Guide.
  • Personalisation
  • Artificial Intelligence (AI)
  • Data analysis
  • Data protection & privacy
  • Global
  • Data-driven targeting
  • Social listening, real time research
  • Demographic & socio-economic segmentation
  • Geodemographic & regional segmentation
  • Lifestage segmentation
  • Lifestyle, psychographic segmentation
  • Segmentation theories & ideas
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