The advertising and media industries have a huge problem. The way we are capturing value from people’s attention has led to toxic digital and physical spaces. When done right our industries have the capability to empower people to make smart decisions, find personalized content, and express their intentions to businesses for mutual benefit. When done improperly, our industries have the potential to exploit peoples’ attention, take advantage of their vulnerabilities, increase biases and drive misinformation. Unfortunately, we have strayed too far into the exploitative side of the spectrum on the quest for greater access to peoples’ lives through data. And...
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