The WARC Guide to working with creators

This WARC Guide provides a summary of new thinking and best practice on working with creators.
  • This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods.
  • It also offers guidance for brands on looking to work with creators, as well as the latest insights on how to measure these partnerships for effective outcomes.
  • The report uncovers some of the regional differences in the creator landscape, and shines a light on where creator marketing is going next for a full picture of the current state of play....

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