The WARC Guide to brand assets in a hybrid world

This WARC Guide provides a summary of new thinking and best practice on brand assets in the modern business landscape.
  • Brand assets are designed to anchor brands in memory and use verbal, visual, auditory and haptic cues triggering the faster, more emotional decision-making part of the human brain.
  • Consistency is key and brand assets don’t, as a rule, suffer from wearout, making them an effective and efficient investment.
  • There is greater focus on the nature of human attention in digital media, understanding how brand assets work across platforms and channels will be increasingly important.
  • Audio assets, and sonic cues in particular, are extremely powerful for branded attention....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
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