Marketers' battle against the "epidemic": how to consolidate the supply of brand value and spend the healing period again

At present, the outbreak of the epidemic in Shanghai, Jilin and other regions and the long-term closure and control have changed the new normal and new model that were originally defaulted, and brands have come to the moment of the test of survival. In the early years of the epidemic, WARC launched the "Strategic Policy for the Economic Healing Period after the Epidemic" report, based on the laws of brand spending under the historically significant economic crisis, and extracted methods and practical guidelines suitable for use in new crises. Marketing folks in the throes of 2022 help.