Navigating a heightened political climate: How US companies must sharpen social issues engagement strategy

Any action by an organisation faces the risk of being politicised in a polarised society. Edelman’s Andrea Hagelgans and Ebony Brown examine how to safely navigate a contested social issues landscape.

Creating cultural advantage

This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more

At the start of 2023, Edelman’s US Social Issues Engagement team geared up for an onslaught of client questions on how best to navigate a contested social issues landscape, and we anticipated this would reach a repeat of the fever pitch we experienced in 2022 as companies grappled with the issue of abortion.

From the first hours of the leaked draft last year to the final decision by the US Supreme Court to overturn Roe v....

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