Measuring the value of KOLs: Real-life vs. virtual

In this article, Sabrina Li describes the benefits that virtual influencers could potentially deliver to brands.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

It was first published as part of WARC China’s Spotlight on the influence and potential of KOL/KOC.

Virtual KOLs have become the new favorites of marketers, but advantages vary

Although many marketers are eager to try virtual KOL (Key Opinion Leader) marketing, or have already tried it on a small scale, when it comes to planning, virtual influencers need to be compared with potential real-life KOLs to determine if they are the right fit for...

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