This article is part of a series on Marketing in the Era of Digital Commerce. Read the other articles in this series:
The brand growth formula: how marketers benefit from harmonising brand and performance marketingMarketing as a growth organisation: unlocking sustained growth through marketing science
This article is part of a Spotlight series on drivers of brand growth. Read more
How to drive long-term growth in digital media
Recent studies show that social media and other digital media channels can be as effective in driving long-term goals as traditional media, delivering significant ROI in the...