In the battle for attention, content is everything

This article highlights the impact of social media on consumer choice and the importance of content creation and community in understanding brand dynamics. It is a battle for attention where everything is content.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

A disturbance in the force

A long time ago, in a galaxy far, far away, a media company had developed a much-loved IP. It was an epic tale of good vs. evil, hope and redemption that, for decades, has thrilled fans across the world.

And, of course, everyone had looked to them, hungry for the latest news and content. They had the IP – access to the actors, the sets, the effects and the writers. They had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands