Eight recession-proofing tips to survive and thrive in a COVID-19-induced downturn and beyond

Eight actions marketers can take to protect their brands during the current recession.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more .

Jump to:Focus on the core | Sharpen brand positioning | Cut costs not corners | Deliver meaningful value | Boost...

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