Creating your influencer marketing strategy

Influencer marketing is desirable but not always intuitive. Before you dive into the deep end, it is crucial to understand what best practice looks like to set you up for success.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

Businesses want influencers, now more than ever. The COVID-19 pandemic accelerated this trend, with circumstances that spotlighted creators in a way like never before. Suddenly, influencers became the only robust full-funnel, safe marketing strategy for businesses around the globe.

Fast-forward to 2023, the cost-of-living crisis rears its ugly head and marketing budgets are leaner than ever. However, of that marketing budget share, an increasingly larger amount has been pivoted toward influencers. The reason is simple: influencers provide...

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