A new framework for adapting effective brand-building strategies for social-first marketing

We Are Social Singapore’s Gaetano Squillante introduces a new framework for building great social campaigns with brand building at their heart.

The pandemic saw social network audiences increase globally by nearly half a billion in 2020, with significant growth across APAC where China, India and the Philippines lead with the largest absolute rise in social media users.

With people cut off from their normal lives in almost every way, social media has been transformed – from being a fun distraction to something we rely on for connecting with others, to express ourselves and to fight injustice.

For marketers, this trend clearly signifies that it’s a channel brands can no longer ignore. Increasingly, we are seeing...

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