A new framework for adapting effective brand-building strategies for social-first marketing

We Are Social Singapore’s Gaetano Squillante introduces a new framework for building great social campaigns with brand building at their heart.

The pandemic saw social network audiences increase globally by nearly half a billion in 2020, with significant growth across APAC where China, India and the Philippines lead with the largest absolute rise in social media users.

With people cut off from their...

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