Winning in the era of brand experience
This article is part of a series of articles on winning in the era of brand experience. Read more.
A conversation with Lorna Sommerville, CMO of Function of Beauty, a personalised hair care business. Before her current role Lorna spent three years as VP Marketing at Harry’s, the DTC start-up. She also spent five years as Global Brand Director for Coca-Cola. Nazia Du Bois, Founder of Ricebowl Strategy (ex-DAVID & Ogilvy, and lead strategist on Harry’s), did a Q&A session with Lorna to glean insights into her world.